Internationally based Willabelle Ong is the creative mind, worldwide correspondent and travel enthusiast behind the luxury lifestyle and fashion website, Pale Division. She has been approached to collaborate with major fashion players like Gucci, Swarovski, Longines, Topshop, Canon, SK-II and Shiseido, among many others.
Celebrated for her elegant and eclectic style, Willabelle’s wardrobe has a cult following and is highly adored by the likes of Hollywood actress Vanessa Hudgens. Particularly recognised for a strong global reach, Willabelle is regularly invited and flown to grace events, and has personally interviewed celebrities such as Cate Blanchett, Kate Winslet and Simon Baker.
In addition to being profiled and making appearances in global publications like Teen Vogue, Cleo, Nylon and Fashion TV, Willabelle is currently freelancing as a writer, consultant and photographer, occasionally penning for Singapore's Designaré magazine and NOWFASHION.
