medium rare began in hong kong as an alternative fashion store offering a selection of hand-picked american dead-stock, but in the passing of the times has evolved and reacted in accordance with fashion, politics, and the changing spirit of the world. over the course of 17 years it has cultivated a unique aesthetic and culture to become a figurehead store epitomizing the ability of individualism to endure in a world dominated by external pressures. nevertheless fashion is a unique industry that takes something fundamentally utilitarian and expounds upon it via artistic expression as well as commercial influence. “mono-no-aware” is a japanese term translated as “a sensitivity to ephemera”. referencing mankind’s ability to reach an awareness regarding the state of impermanence of things that is native to the world we live in and feel a gentle sadness at the necessity of their passing. in the spirit of this, our vision takes influence from both past and future. both the designers and the space itself have been curated to respect tradition while also placing value on new ideas and the inevitable interchange of inspirations. symbolizing the integration of metaphysical inquiry and intellectual design, the garments stocked reference timeless wearability while retaining natural cutting edge. we humbly present our take on the world’s most important and avant garde designers in dialogue with our emotional zeitgeist.
