Benny Gold

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SUP is an independent clothing company which focuses primarily on apparel. What makes up SUP are a group of close friends that came from different backgrounds, culture and upbringing whom bore similar dreams, passion and love for the brand Sup. With intense zeal and drive, the SUP family is confident that SUP would generate a tremendous interest and capture the hearts of many.

The word Sup actually derived from the word “Wassup” which also refers to “hello”. We want to reach out to people and we reckoned that the first step would often be a warm greeting. Hence, colourful graphics that are bold, happy and friendly are often found in our ranges of our designs.
SUP clothing is inspired by skateboarding, punk and hip-hop cultures revolving our everyday life and it is often associated with people. With the strong believe that ideas derived from daily lives are more amicable and realistic, we are intent on presenting a real and sincere concept and therefore the gist of our designs are usually beyond the graphics on our shirts.

Founder of Singaporean label and retail space “Sup Clothing”. Jackson has partnered and worked with the likes of HTC, Staple Design, and various sports brands on various events and launches in his retail space. SUP is an independent clothing company, which focuses primarily on apparel. Located in the trendy Haji Lane, SUP Clothing is the go-to store for established street labels and our own in house label.

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